Founded in 2008,
Inspired Goodness

is a custom invitation
and paper goods studio
located in Brooklyn, NY.

Entries in Indie Wed (7)

Tuesday
Mar232010

Buffalo Save the Dates

While exhibiting at Indie Wed in Chicago, I met a couple looking to do a vintage postcard save the date featuring Buffalo, NY. The couple provided us a scanned image of the front of the card and the back was designed to provide accommodation information and their wedding details.

The final pieces were addressed using clear avery labels - we simply recommended fonts that would work with the design of the invites. The end result was a great collaboration between myself and the couple and I adore how they turned out.

Interested in doing a similar concept for your Save the Dates? Get in touch and let us know what city you have in mind. We can find post card graphics for you - or if you have your heart set on a particular image as in the above case, let us know!

Wednesday
Feb102010

Totes by Tartella

Having some free time at Indie Wed, I stopped by Tartella's booth and fell in love with her work! I remembered seeing some of her recipe cards for sale at Larkspur, the florist we worked with for our booth arrangements.

Owner Andrea has a passion for cooking and design and her company, Tartella designs beautiful recipe cards, wine bags, printed napkins and packaging all intented to wrap up homemade goodies.

She also worked with the folks at Indie Wed to create these awesome totes for the show. The first 100 or so attendees received them - filled with oodles of great swag.


Be sure to check out Andrea's site to see her work - it's lovely!

Wednesday
Feb032010

Indie Wed Chicago 2010

Hello ladies and gents! We are back from Indie Wed and have to report how amazing the show was. All the vendors were utterly fantastic and I got to meet so many new faces.

Brides, grooms, moms and bloggers were out in full-force and we had a very full both most of the day. It was great hearing people's stories and talking about to many potential ideas - I'm still trying to take it all in.

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John and I posing with Smitten Sticks created by photographer Edyta Syzszlo and Le Papier Studio

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Here's the design plan we came up with for the booth and table, which looking back now was a great way to make sure things went according to plan. With nearly 1,000 people in attendance, we wanted to really make a signature impact!

For the show, we created a fictional couple, Natalie and Nicolas and designed the environment inspired by those amazing painted juice glasses from my inspiration board.

Since we were really trying to focus on creating an intimate environment, the right wall was kept fairly empty - aside from showcasing the chalk drawn living room scene. We created a custom monogram for our couple - as the first piece of the identity for the event and it was placed front and center of the right wall, surrounded by photos of the bride and groom's families.

The table was set with a slightly shimmer ivory linen topped with a gorgeous red and gold paper and gold scarf. Since my color palette was mainly oranges and reds, I wanted the impact of a soft aqua for contrast - which was used for the napkins at each setting.

Gold rimmed wine goblets, feminine ivory colored plates and vintage silverware were the basics for the settings - to incorporate ambiance and color, we added in votive candles and berry flavored lemonade in pretty glass bottles.

Almost all of the items were locally purchased - in Chicago (and we spent two days pre-show running errands all over town). My best choice was working with a local florist - Beth Barnett of Larkspur who is a sheer genius. I sent along some inspiration images and we discussed the arrangements a few times over the telephone. She 100% captured the very natural and textural feel I was after. In total, we did two medium sized arrangements on the rectangular table and one bud vase for the small round table that held our portfolio book.


Tip: One thing you should totally consider when working with any florist is to talk about providing your own containers. It's a great way to impart your personality - and perhaps might even save you some money. Think about items you use everyday - water glasses, tins, milk bottles, old teacups, etc.

On the left-hand wall, we strung red and white cupcakes liners into decorative garlands (based on Jillian's tutorial) and showcased our custom printed goods with a blue glittery sign. All the stationery was attached to horizontally placed ribbons with miniature clothesline clips, which allowed us to take things off and show brides more detail.

On the tables, we continued Natalie and Nicolas' story by creating a few key pieces: there was an invitation featuring their custom monogram - along with kraft paper envelope (a perfect compliment to the walls!) Each plate had a circular menu - featuring a slight modification of the monogram and an illustration of their multi-flavor wedding cake.

Favors were sea salt chocolate covered caramels. They were placed on top of mini candy wrappers, in a pattern that perfectly mimicked the cupcakes garland. We placed three in each clear box, which we lined in gold paper. The boxes were taped closed with a aqua and white striped ribbon and were labeled at the top with guests name and table number - in essence serving double duty as favors and place cards! The entire table was completed with table number signs based on the previously mentioned monogram.

I just wanted to take a second and thank my wonderful husband who was not only my driver and weekend traveling companion, but he also helped me install and man the booth the entire day. I was super exhausted after nearly 10 hours on my feet - but without his help it would not have happened as seamless as it did. Special thanks to my friends Christina and Matt who not only let us take over their house for an entire weekend, but provided endless amazing food, conversation and help when we most desperately needed it.

And thanks to each of you brides and grooms who we met. We're still answering emails and very exciting at working with some of you to help showcase your own beautiful wedding. Chicago is a really wonderful town and we feel so fortunate that it greeted us with open hearts and arms!

For more great photos, check out these links....

Indie Wed by Mary Kate Mc Kenna and 2010 Indie Wed Chicago and Thoroughly Modern Medusa and Indie Elegance and Indie Wed + Elvis

P.S. For all the New York area brides to be - be sure to enter our Lucky in Love Challenge. I'm already so overjoyed seeing how many entries we've already received!!

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Sources for all supplies and materials

Wednesday
Jan202010

sneak peek: Indie Wed, Part 3

Back in high school and college, my brothers used to make endless fun of me for being an "art school freak who drew with crayons all day long".


Love that I now endow the skills to make them eat their words and can turn out lovely work with the help of some of those colorful tools of the trade. I haven't drawn with colored pencils in years but had a lot of fun this morning adding some pops of color to the Inspired Goodness logo.

Take that boys...

Tuesday
Jan192010

sneak peek: Indie Wed, Part 2

Thanks to my amazingly helpful husband, I was able to get one of the biggest projects for Indie Wed well underway yesterday.

I've spent a lot of time working on ways to really bring another level of dimension to the booth, and found a great (and inexpensive) solution with the help of kraft paper, pencils and white chalk...

I nabbed an overhead projector on Etsy, designed the layouts on my computer and had the designs made into transparencies at a local copy shop. The walls in the booth are each 8' x 8', which is quite a large space to cover. By using kraft paper, the look compliments my design plan and remained a very inexpensive solution of how to transform the space without breaking my budget.

One of the walls will feature the IG logo and the other shows a scene from a glamorous interior.

Looking to see more of our booth come together? Check out some of the paper goods we created especially for the show and the inspiration board.

And Remember Indie Wed is on January 30th, so get your tickets soon!!

 

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