think sweet nyc: logo + biz cards

A couple of months ago, I was contacted by Hazel, a coworker of my husband, to help work on a super secret project for her sister, Taylor. Just finishing up her pastry arts program and having an internship with Ron Ben Israel, Taylor was ready for to start showcasing her own work to clients. Hazel's plan was to name, brand and print business cards for Taylor all as a surprise to help get the business off the ground.

Here's some original logos I designed - based on using a cupcake as a featured image:

After a few rounds of edits, we decided to move forward with a 'think bubble' graphic and a beautiful pale pink and grey color palette. Here's the final business cards:

I had a lot of fun working with Hazel on these cards and thought her support and encouragement for Taylor was incredible sweet! To see Taylors work, visit Think Sweet NYC's facebook page.

Posted on August 19, 2010 and filed under Behind the Scenes, Paper Goods.